Last Updated: 30 September 2025

This Cookie Policy explains how ASICS United Arab Emirates Store (“we”, “us”, and “our”) uses cookies and similar technologies to recognise you when you visit our website at https://www.asics-uae.com/. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

2. How and Why We Use Cookies

We use cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our site.

The specific types of cookies served through our website and the purposes they perform are described below:

• Essential Website Cookies: These are strictly necessary to provide you with services available through our website, such as accessing secure areas and using the shopping basket.
• Performance and Analytics Cookies: These cookies collect information that is used in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are.
• Functionality Cookies: These cookies are used to remember choices you make on our site, such as your language preference, to provide a more personalised experience.
• Advertising Cookies: These cookies are used to make advertising messages more relevant to you. They prevent the same ad from continuously reappearing and help measure the effectiveness of our campaigns.

3. How Can I Control Cookies?

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in the following ways:

• Our Cookie Consent Tool: You can set or amend your cookie preferences by using the cookie consent banner that appears when you first visit our site.
• Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas may be restricted.

4. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed.

5. Contact Us

If you have any questions about our use of cookies, please email us at [[email protected]].