Last Updated: 30 September 2025

Welcome to ASICS United Arab Emirates Store. We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy outlines how we collect, use, and safeguard your information in compliance with the UAE’s Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).

1. Who We Are (The Data Controller)

The company responsible for processing your personal data (the “Controller”) on this website is:

ASICS United Arab Emirates Store You can contact us regarding your personal data via the details below:

Contact

JBR, The Walk 121
Dubai, Dubai
United Arab Emirates

Email: [email protected]

Phone: +971 4 56 343 3407

2. Information We Collect and How We Use It

We collect and process your data for specific, explicit, and legitimate purposes.

• Types of Data:
  • Personal & Contact Data: Your name, email address, phone number, and delivery address.
  • Transactional Data: Details about products you have purchased from us.
  • Technical Data: IP address, browser type, and interaction data collected via cookies.
• Purposes & Legal Basis:
  • To fulfil our contract with you: We process your personal and transactional data to manage and deliver your order.
  • With your consent: We will send you marketing communications only if you have given us your explicit consent to do so.
  • To comply with legal obligations: We retain records as required by UAE law (e.g., for accounting).

3. Sharing Your Information

We do not sell your personal data. We only share it with trusted third-party service providers (“Processors”) who assist us in our operations, such as:

• Delivery Partners (like Aramex and DHL) to deliver your order.
• Payment Gateways to securely process your payments.
• IT Service Providers who support our website and systems.

4. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required to comply with our legal obligations under UAE law.

5. Your Rights under the PDPL

As a data subject, you have several rights, including:

• The right to request access to your personal data.
• The right to request correction of inaccurate data.
• The right to request erasure of your data.
• The right to restrict or object to processing.
• The right to data portability.

To exercise your rights, please contact us at [[email protected]]. You also have the right to lodge a complaint with the UAE Data Office.

6. Data Security and Cookies

We implement robust technical and organisational measures, including SSL encryption, to protect your data. For detailed information on how we use cookies, please refer to our Cookie Policy.

7. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page.